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The importance of sales in your business

By September 22, 2018 November 7th, 2018 No Comments

Most of you will know the importance of sales in any business, irrespective of niche because without sales you have no real business.

But what are sales really about?

As a coach I really want to help people, I really want to make an impact.

That’s why I got into coaching, but as with anything no impact can come from without generating income.

Personally, with my service(s) I want to really make a difference but, when I started around two years ago, I spent a lot of time learning more about coaching and getting better at what I do. I immersed myself and spent a lot of time, money and effort on courses to get better at what I do.

But here’s the thing, I didn’t know how to get clients. In fact, I was struggling to get clients and if you don’t have clients you can’t actually help people.

In any business, it’s like that, whether your a personal trainer, a nutritionist – if you don’t have clients you can’t help people, you can’t make an impact, you can’t create a legacy.

That’s where real sales come in. Sales is actually the bridge between where you are right now and where you can actually help people. As sales is the bridge, you have to spend time on getting good at it. A lot of times we spend time on getting really, really good at what we do but we don’t spend enough time on sales.

Now, take a second to think about what are you doing in your business.

My question to you is, when was the last time you read a book about sales or did courses’ on sales?

If you can’t remember, then reflect on how is your business right now.

Let me just share a little bit from my personal story. After reading about 5/10 books on sales and doing a lot of sales, my sales really improved. I grew exponentially, now my coaching knowledge matched my ability to sell. As a result, I was able to fill up my practice.

Here the thing, doctor or lawyer are always professional – they become really good at what they do. They naturally become prosperous.

But with coaches, it’s not like that because there is a disconnect between a good coach and a good business. This is what I am really passionate about, helping people gap that bridge and helping people understand sales better. I always invest further in my self because I believe in walking your talk.

Is your business struggling right now?

Is it getting more leads, more sales? If not, then it’s time to change that.

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